Digital Marketing Lead

Who Are We Looking For?

We are looking for a Digital Marketing Lead for our Islamabad office. The person would be responsible for all out-bound and in-bound marketing channels, propagating content through our social media accounts, running email campaigns and managing our online communities.

Qualifications / Must Have:

• 2-3 years experience working in a SaaS Marketing (preferably B2B)
• Experience with Wordpress, Email marketing/CRM tools e.g. Mailchimp, Social Media and Analytical tools (e.g. Mixpanel, Google Analytics, Autopilot)
• Strong attention to detail; must be extremely detail-oriented
• Self-starter attitude capable of owning important responsibilities and seeing them through to completion
• Problem solver with a strategic approach to work in tight schedules
• Curious to explore new ideas and eager to learn new marketing techniques

Responsibilities

• Marketing Campaigns - Design and execute marketing campaigns for new launches, releases and features
• Demand Generation – Develop strategies and leverage techniques that drive demand for company's products
• Website Traffic - Increase Website Traffic and Sign-ups through organic means such as SEO, Referrals and Social Media Marketing
• Content Management - Coordinate content, design, social media, pay-per-click (PPC) marketing and other activities

Bonus Points

• Love for content and inbound marketing
• Passion for developer tools especially APIs and SDKs
• Strong knack of messaging for technical products

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