Keith Casey and Mehdi Raza discuss what adoption problems you can run into after launching your API program, and what key features of an ideal API portal can help eliminate those problems.
In this webinar, API problem solver Keith Casey and APIMatic's Chief Product Architect, Mehdi Raza, discuss what adoption problems you can run into after launching your API program, and what key features of an ideal API portal can help eliminate those problems. They break down the step-by-step journey your API users go through during the stages of adoption — discovery, exploration, and integration — and how you can drive adoption in each phase. The webinar goes through examples of existing API portals from the API consumer's point of view, covering landing pages, language-specific documentation styles, good and bad code samples, SDKs, and more.
The key topics covered in the video
00:17Introduction and premise
02:58Low adoption after your API launch, what went wrong?
05:48Understanding the API consumer journey
10:48Optimizing the API Portal for the Discovery phase
11:10Experiments for webinar viewers (good and bad API Portal)
16:48Optimizing the API Portal for the Exploration phase
23:47Optimizing the API Portal for the Integration phase
25:25Evaluating an API Portal and its components
26:28Code samples: best and worst practices
33:10SDKs: why are they important, how are Stripe and other big names using them?
37:52Last trick: secret behind API adoption revealed
40:35Q&A session
